Branding is the process of developing, promoting and developing a brand in the marketplace. It is a step-by-step process that involves promotion through both digital and non-digital communications.
As a result of a set of measures, the company becomes recognizable and competitive. In the minds of customers, a certain associative range is created and recognition is increased.
Basic Stages of Brand Development
When a new business, product, line of products or services is introduced to the market, the algorithm of their promotion will be approximately as follows:
- Audit of the current state. It is necessary to understand the strengths and weaknesses of the project. Here honesty, consistency and openness to development are important.
- Competitor Analysis. Obligatory is carried out to understand the environment in which you will have to work. Some features can be redesigned for your business to have advantages, but it is definitely worth adding something special, so as not to blend in with competitors. Creative ideas in design, programming, development of advertising layouts, selection of promotion channels will help in this.
- Development of positioning strategy. At this stage, a clear plan is created, which includes the above creative ideas. Special attention is paid to the creation of corporate values, brand mission.
- Development of verbal components (naming, slogan) and visual elements (logo, font, corporate identity).
- Creating a long-term development strategy for a year, three or five years.
- The last stage is analysis and correction: edits are made.
Put enough time into these steps, and you will be able to both build trust in your product and stand out from the competition.
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