To ensure that your page has as much useful content as possible, it is highly advisable to not only fill the landing pages, but also the blog. This will allow site visitors to verify your professionalism and gain even more useful information. Such information will help you choose the right product/service, make a purchasing decision, learn more about the functionality and capabilities of the product.
The benefits of a blog for a company
Judge for yourself how useful a blog can be. It allows:
- Improve promotion
Keywords are used in articles, thereby increasing the overall authority of the resource. Promotion specialists recommend publishing articles on a blog with a semantic core that allows you to get to the top of the search engine for related key queries.
- Get more clients
The more requests, including non-commercial ones, are used, the higher your fame will be.
- Make a presentation of goods and services
It is on the blog that you can demonstrate all the intricacies of using your product. This will show you on the positive side and demonstrate your expertise.
- Accelerate business promotion on social networks
You can increase the number of followers on social networks by having people share a link to your blog. In addition, on the site itself you can add buttons that allow you to go to pages of popular social networks.
Launch a blog on the site: 2 important steps
So, here's what you need to do first.
Define the goal
Depending on your goals, you need to choose topics. This is called creating a content plan. Also, don’t forget that you can link to products from the catalog when you give some advice on your blog. When drawing up a content plan, it will be useful for you to work in a table where you will enter key queries and main points.
Start writing articles
You can do this yourself or hire a copywriter. We have specialists on our staff who will write competent and unique articles in the same style according to the technical specifications drawn up by a promotion specialist. Articles can be both informational and selling materials. Sometimes, depending on the niche, entertaining content is appropriate.
So, write and create! Talk about what interests the consumer. There will always be interesting topics!
