Every day your target audience sees social media posts, newsletters, chat rooms, TV and radio ads. But only if all of these messages are memorable if they're relevant to their interests.
An in-app ad, a post with native ads may be examples of using digital marketing. But in fact, there are many more channels of promotion, and they are not limited to the Internet and social networks alone. Digital is used in many offline communications very successfully.
Our digital marketers are engaged in the following tasks:
- work with data;
- promote clients' business;
- track results to learn from mistakes made and confirm hypotheses.
Internet marketing includes social media promotion, search engine promotion, and targeting. Digital marketers create newsletters and videos. Their goal is to get a purchase and then repeat orders. The success of an advertising campaign largely depends on the ability to work with objections, to find «pains» target audience. Now it is spoiled with an abundance of offers, so the one who will speak its language will win.
Benefits of digital marketing
We can help:
- Greatly build personalized communication. This means that your client will feel that he will be really helped here, taking into account individual needs and peculiarities.
- Analyze effectiveness. So that you can understand what promotion tools give results, so they should be kept, and what should be abandoned.
Let's take a look at how the most powerful of the digital marketing tools work.
CRM Marketing
CRM marketing — a communication strategy that is based on knowledge of customer behavior. That is, a purchase has been made, for example, and next you can offer similar products or one that complements the item purchased earlier.
The goal of CRM marketing — to increase sales on the site with the help of chatbots, pop-ups, newsletters.
Email marketing
Email marketing — is interaction via email. A balance is important: don't be intrusive, but share quite a bit about yourself. It is most convenient to gather a base through a website or social media. The latter are very good because there CA is set up for friendly communication.
Content marketing
Includes posts, presentations, and newsletters. With the help of content, it is easiest to prove your expertise, close objections, build a certain image and reputation, improve it, show achievements in your industry. That is, to make you seen as a leader and an expert, from whom you want to buy, to whom you want to entrust the decision of an important issue.
Together, these tools are the only way to build an effective advertising campaign.
