In these post-pandemic times, online schools are growing in popularity. Many of them have their own mobile apps, which is very convenient. You can study anywhere, choose a convenient time, a suitable environment. But the competition in the educational niche is also excessive. How can such a business survive, and even break into the leaders? There are several ways, about which we will tell in the article.
Search engine optimization
Search engine optimization — reliable method, classic and proven. Despite the popularity of social networks, people still go to websites, the site is important as a business card of the company, as its image tool and the main source of information about the brand, about the content of training materials, schedule and cost of classes. It is possible to launch either a lending site or a multi-page site. The main thing is that it should be written interestingly, competently and for people, not for search robots.
Sites that have a well-developed triad “content-structure-design”, get to the first lines of the output.
What concerns the timing of search engine promotion, you will have to wait a few months. But the result will be visible for a long time, provided that you will be engaged in the site systematically. Work from case to case will not bring results. And it is better if everything will be engaged in a specialist.
Promotion in social networks
Facebook, Instagram and Telegram are very popular. So your target audience is sure to be found there. You can publish posts, run contests, events, add videos. But again, the result of this work will be visible in a few months, not immediately.
Targeted and contextual advertising
This is the display of ads in search engines and social networks. The visitor sees short and succinct messages including pictures, videos, trigger texts, and these displays are customized for a specific target audience. To get the effect, you need a shorter period of time than with other methods: usually a week or two. But you can also use additional methods: work with reputation (testimonials), apply crowd-marketing. Our experts can tell you more about it.
