Life Capital
Website development for Life Capital
An educational platform for financial literacy for children and adults
Life Capital is a Canadian educational company that teaches children, teenagers, and adults the basics of financial literacy.
Their mission is to help the new generation learn how to manage money, make informed financial decisions, and build a stable future.
Life Capital combines educational programs, interactive tools, and a game-based approach to learning. They create unique formats for schools, families, and corporate clients.
Client Life Capital
Services The Life Capital team approached MarketingMix with the need to update their digital image.
Date 2025
The new website completely replaced the old landing page and became the main channel for attracting customers.
We developed the new lifecapital.ca website from scratch—from analytics to full launch.
1
Research and strategy
We studied the Canadian educational platform market, competitors, and user expectations. Based on this, we created a website structure that guides users from their first contact to their application or purchase.
2
UX/UI design
The design had to convey a sense of lightness, growth, and financial freedom.
We used a clean grid, soft colors, minimalism, and friendly illustrations.
For children's sections, we used brighter accents and playful elements; for adults, we used more subdued colors and structure.
3
Development
The website is built on a modern framework optimized for speed and SEO.
Special attention has been paid to responsiveness — users can comfortably browse the site from their phones, tablets, and laptops.
4
Content and communication
Internal optimization has been carried out to ensure that pages are fully relevant to search queries.
Portfolio
Our task is to improve your position in search engines and social networks.
Be one step ahead of your competitors tomorrow, find your customer, and make them happy!
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