Plan

Digital Marketing/SEO

SEO month by month: what the work includes

The first one to three months set up the base: research, fixes, new pages. After that the work runs in a monthly cycle with a plan at the start of the month and a report at the end.

This page is the plan we send to clients before the work starts.

Discuss the project

1Research and baseline
2Fixes and key pages
3New pages and first links
Every month after

Start: the first three months

Each month ends with a result you can open and check. Technical fixes come before new texts, and texts come before links: links to a page with errors bring little.

Month 1

Research and baseline

We learn the business and measure the starting point, so every later report has real numbers to compare against.

Short questionnaire: services, areas you serve, which jobs pay best, who your customers are
Access to Search Console, Analytics and the Google Business Profile; call and form tracking where it is missing
Baseline: positions, impressions, clicks and leads before we change anything
Keyword research: what people in your area type, grouped by service
Competitors: who holds the top results and the map in your city, and why
Technical audit: indexing, speed on phones, errors, duplicate pages, markup

What you getAudit with a priority list, a keyword map (which page targets which searches) and a plan for months 2 and 3.

Month 2

Fixes and key pages

We put the existing site in order and rewrite the pages that should bring customers.

Technical fixes from the audit, by us or together with your developer
Titles, descriptions and headings for the key pages
Service pages rewritten for the keyword map; you approve each text before it goes live
Internal links between related services
Structured data for the business, services and FAQ
Google Business Profile: categories, services, description, photos

What you getKey pages rewritten and live, and a change log with the date of every edit.

Month 3

New pages and first links

We add what the site is missing and start building its reputation outside the site.

Missing pages: a separate page for each service and for each city you work in
First blog articles that answer the questions customers search for
Directories and business profiles (part of the work, no fee)
First local placements from the list you approved
First report: numbers against the baseline from month 1

What you getA report comparing the numbers with the start, plus the content plan and link list for the next months.

The length of the start depends on the audit. A small site with clean code can move to the monthly cycle after the second month. A site with many errors or missing service pages needs all three.

Every month after the start

From month four the work repeats in one rhythm. The plan for the month is based on the previous report: we strengthen what grows and change what stands still.

Week 1Report for the past month and the plan for this one. You approve the plan.
Weeks 2–3Texts, pages, fixes and placements from the plan.
Week 4Check: indexing of new pages, positions, Search Console data.
End of monthThe report goes to you, and the cycle starts again.

Content

We rewrite and expand pages that are close to the first page of Google, write new articles on customer questions and add pages for new services or areas.

In the reportEvery new or changed page with its address.

Links and mentions

New directories and profiles, plus 2–3 local placements a month from the approved list.

In the reportEach link: site, address, date, and the price if the placement was paid.

Local search

Updates to the Google Business Profile: services, photos, posts. We help you ask customers for reviews.

In the reportCalls, direction requests and profile views.

Technical health

A monthly check in Search Console: indexing errors, broken pages, speed. Problems get fixed in the same month.

In the reportWhat we found and what is already fixed.

Keywords

We track positions, add new searches that appear in Search Console and drop the ones that bring nothing.

In the reportPositions against last month and against the start.

What the monthly report contains

Work done, with links to every page and placement
Search Console: clicks and impressions, last month and the start
Positions for the keyword map
Calls and form requests from search, where tracking is set up
Link budget spent, line by line
Plan for next month and what is waiting on your side

Link budget

Links from other sites are paid separately from our work, directly to the sites that publish them. You see the real price of every placement.

Included

Directories and profiles

City and industry directories, map services, business profiles. We add them as part of the monthly work, with no fee from you.

2–3 a month

Local placements

Local news and city sites, associations, partner sites in your field. You pay the site directly.

Agreed first

The amount

The budget depends on your niche and on what competitors already have. We agree on it with you before any payment.

We pick sites and ask each one for its price.
You get the list: site, price, why it fits. Remove anything you do not like.
You pay the approved sites directly.
Each published link goes into the monthly report with its address.

What we need from you

The accounts stay in your name; you give us access. With access on day one, the start keeps to the plan. Late access or slow approvals move the whole schedule.

Access to the website
Admin access to the site or hosting, or the contact of your developer.
Google Business Profile
Manager access to your profile. Ownership stays with you.
Google Search Console
Full user access. Google Analytics too, if you have it; if not, we set it up.
One person who approves
Someone who reads the texts and answers within a few working days.
Material about your work
Photos of real jobs, licences, certificates, customer reviews. Pages built on them rank and sell better.

Questions about the plan

When will I see results?

In the first weeks Search Console shows fixed errors and new pages in the index. Growth in clicks and calls usually comes in months 3–6; competitive searches take longer. In its video on hiring an SEO, Google names four months to a year for improvements to be made and start paying off.

Can the start be shorter than three months?

Yes. If the audit finds few errors and the site already has pages for every service, the monthly cycle starts after the second month. We tell you this when we send the audit.

What does the monthly report show?

Work done with links, Search Console clicks and impressions, positions, calls and form requests where tracking is set up, link budget spent and the plan for next month.

Why is the link budget separate from the fee?

The amount depends on the niche and the competition, and it goes to other sites. You pay them directly, see each price and approve the list before any payment. Directories and business profiles are part of our work.

Can you guarantee first place in Google?

Google itself warns that nobody can guarantee a #1 ranking. We commit to the work in the monthly plan, a log of every change and a report you can check.

SEO services

Request a proposal for your project

Location and contacts

Address 208 Booth Street, Ottawa

E-mail [email protected]

Phone +16138677767